I grew up in France and studied marketing, filmmaking, fine arts, and psychology. In my twenties, I moved between countries and continents, learning languages, discovering cultures, and traveling across Europe, North America, and Asia. Wherever I went, I was curious about people: their stories, and the different ways they see the world.
I was also searching for my own path, and I explored very different careers. I taught, spent years as a model, and worked as an executive pastry chef alongside Michelin-starred chefs. I worked in photography and event planning, and tried my hand at entrepreneurship, before returning to fashion and creativity through marketing and creative direction. Every chapter taught me something different: how to communicate, understand people, execute a vision, and build with discipline.
Pastry work at auradanton.comAcross all of my paths, I noticed a common thread: I loved stepping back with people to understand the bigger picture. Why are we really doing this? What do we want next? That is why I start with a conversation, not a plan. A strategy can only be as clear as the thinking behind it, and that thinking usually needs untangling first. Talking it through is how people start to hear what they really want, what they have been putting off, and what they already know but aren’t acting on.
Today, as a creative director and brand strategist, I bring all of those experiences together, working with brands, founders, and creative teams to find their voice, define their direction, and turn their ideas into something tangible.