AURA CHU

Event

Launches, runways, galas, and dinners with an atmosphere that belongs to the brand.

IVintage Chanel at Jane’s Carousel
event / Runway

A runway show on Jane’s Carousel in Dumbo, Brooklyn, staged to present Anthology of Style’s curation of Chanel’s 1991 hip-hop collection.

Role
Concept, event direction, show production, casting, press, and promotion
Type
Runway
Client
Anthology of Style
Location
New York City, US
Context

Anthology of Style had curated Chanel’s historic 1991 hip-hop collection, and I saw a way to reach a wider audience: a runway. After scouting locations, I chose Jane’s Carousel in Dumbo, Brooklyn, a landmark with a history of its own.

Approach

The venue shaped the show. Every look was walked around the carousel, in front of the seated guests, so I planned the entire run of the show around that and carried it out on the day, with the contractors and staff I hired.

Outcome

I cast the models through two agencies and booked the photographers and the video studio. I also reached out to the press ahead of the show and created the promotional materials: the poster, the invitation, and the printed booklet.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

IIClient celebration
event / Gala dinner

A dinner and gala that brought Anthology of Style’s regular clients together from across the United States, to meet the company and one another.

Role
Event planning, production, run of show
Type
Gala dinner
Client
Anthology of Style
Location
New York City, US
Context

Anthology of Style had many regular clients across the country and wanted to know them better. I helped design an evening for that: a dinner and gala where clients flew in from across the United States to meet the team and one another.

Approach

The evening needed moments guests could share. String musicians played through the evening, a ballet dancer performed, and a photo booth with props shaped like Chanel bags let everyone take pictures together, to remember the night.

Outcome

I planned and organized the whole event: secured the venue, hired every contractor, set up the space myself, and built the run of show for the dinner and the gala. Each seat had a printed menu and a small navy box with the guest’s name.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

Event

Launches, runways, galas, and dinners with an atmosphere that belongs to the brand.

IVintage Chanel at Jane’s Carousel
event / Runway

A runway show on Jane’s Carousel in Dumbo, Brooklyn, staged to present Anthology of Style’s curation of Chanel’s 1991 hip-hop collection.

Role
Concept, event direction, show production, casting, press, and promotion
Type
Runway
Client
Anthology of Style
Location
New York City, US
Context

Anthology of Style had curated Chanel’s historic 1991 hip-hop collection, and I saw a way to reach a wider audience: a runway. After scouting locations, I chose Jane’s Carousel in Dumbo, Brooklyn, a landmark with a history of its own.

Approach

The venue shaped the show. Every look was walked around the carousel, in front of the seated guests, so I planned the entire run of the show around that and carried it out on the day, with the contractors and staff I hired.

Outcome

I cast the models through two agencies and booked the photographers and the video studio. I also reached out to the press ahead of the show and created the promotional materials: the poster, the invitation, and the printed booklet.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

IIClient celebration
event / Gala dinner

A dinner and gala that brought Anthology of Style’s regular clients together from across the United States, to meet the company and one another.

Role
Event planning, production, run of show
Type
Gala dinner
Client
Anthology of Style
Location
New York City, US
Context

Anthology of Style had many regular clients across the country and wanted to know them better. I helped design an evening for that: a dinner and gala where clients flew in from across the United States to meet the team and one another.

Approach

The evening needed moments guests could share. String musicians played through the evening, a ballet dancer performed, and a photo booth with props shaped like Chanel bags let everyone take pictures together, to remember the night.

Outcome

I planned and organized the whole event: secured the venue, hired every contractor, set up the space myself, and built the run of show for the dinner and the gala. Each seat had a printed menu and a small navy box with the guest’s name.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

Event

Launches, runways, galas, and dinners with an atmosphere that belongs to the brand.

IVintage Chanel at Jane’s Carousel
event / Runway

A runway show on Jane’s Carousel in Dumbo, Brooklyn, staged to present Anthology of Style’s curation of Chanel’s 1991 hip-hop collection.

Role
Concept, event direction, show production, casting, press, and promotion
Type
Runway
Client
Anthology of Style
Location
New York City, US
Context

Anthology of Style had curated Chanel’s historic 1991 hip-hop collection, and I saw a way to reach a wider audience: a runway. After scouting locations, I chose Jane’s Carousel in Dumbo, Brooklyn, a landmark with a history of its own.

Approach

The venue shaped the show. Every look was walked around the carousel, in front of the seated guests, so I planned the entire run of the show around that and carried it out on the day, with the contractors and staff I hired.

Outcome

I cast the models through two agencies and booked the photographers and the video studio. I also reached out to the press ahead of the show and created the promotional materials: the poster, the invitation, and the printed booklet.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

IIClient celebration
event / Gala dinner

A dinner and gala that brought Anthology of Style’s regular clients together from across the United States, to meet the company and one another.

Role
Event planning, production, run of show
Type
Gala dinner
Client
Anthology of Style
Location
New York City, US
Context

Anthology of Style had many regular clients across the country and wanted to know them better. I helped design an evening for that: a dinner and gala where clients flew in from across the United States to meet the team and one another.

Approach

The evening needed moments guests could share. String musicians played through the evening, a ballet dancer performed, and a photo booth with props shaped like Chanel bags let everyone take pictures together, to remember the night.

Outcome

I planned and organized the whole event: secured the venue, hired every contractor, set up the space myself, and built the run of show for the dinner and the gala. Each seat had a printed menu and a small navy box with the guest’s name.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.