Restaurant
Concepts, menus, and openings with a personality for customers to remember.
Photos and videos of Lutetia’s team and kitchen, made as the café and bakery reintroduced itself under a new identity.
Lutetia is a café and bakery in Taipei. When we started working together, the owners were in the middle of a rebrand, so I worked with the co-owners on what the new identity needed to show: the café itself, and the people who make it run.
The people and their routines carry the identity: the kitchen behind the scenes, the staff in front of the café’s brick wall and logo, and moments such as lining tart tins and pouring milk for coffee. I staged several shoots around them.
Photos and videos made to work on the café’s website, its social media, and the outside websites that feature it, plus example posts I drafted for new pastries, drinks, a limited offer, and the opening hours, as a starting point for the team.
Social media mockups
Six mockup posts promoting the café, from new menu items and existing specialties to opening hours and a limited-time offer.
A photoshoot of the dishes on Tarallucci e Vino’s events menu, plus social media mockups made from the photos.
Tarallucci e Vino is an Italian restaurant in New York that hosts events, and it needed to promote its events menu. With its events manager, I planned the shoot: which dishes to feature, how each should look on camera and what it had to cover.
Food looks its best for only a few minutes after it leaves the kitchen. Drawing on my own experience as a chef, I worked with the restaurant’s chef on the order and timing of every dish, so each plate reached the table fresh, as the camera was ready.
Photographs of antipasti, mains, and desserts by Studio Nyx Media, then social media mockups I designed from them, each pairing a single dish with a short message about the restaurant, its desserts, or its events, as inspiration for the team’s own posts.
Social media mockups
Three mockup posts made from the shoot’s photography, each promoting a different side of Tarallucci e Vino: the restaurant, its desserts, and its event catering service.
Restaurant
Concepts, menus, and openings with a personality for customers to remember.
Photos and videos of Lutetia’s team and kitchen, made as the café and bakery reintroduced itself under a new identity.
Lutetia is a café and bakery in Taipei. When we started working together, the owners were in the middle of a rebrand, so I worked with the co-owners on what the new identity needed to show: the café itself, and the people who make it run.
The people and their routines carry the identity: the kitchen behind the scenes, the staff in front of the café’s brick wall and logo, and moments such as lining tart tins and pouring milk for coffee. I staged several shoots around them.
Photos and videos made to work on the café’s website, its social media, and the outside websites that feature it, plus example posts I drafted for new pastries, drinks, a limited offer, and the opening hours, as a starting point for the team.
Social media mockups
Six mockup posts promoting the café, from new menu items and existing specialties to opening hours and a limited-time offer.
A photoshoot of the dishes on Tarallucci e Vino’s events menu, plus social media mockups made from the photos.
Tarallucci e Vino is an Italian restaurant in New York that hosts events, and it needed to promote its events menu. With its events manager, I planned the shoot: which dishes to feature, how each should look on camera and what it had to cover.
Food looks its best for only a few minutes after it leaves the kitchen. Drawing on my own experience as a chef, I worked with the restaurant’s chef on the order and timing of every dish, so each plate reached the table fresh, as the camera was ready.
Photographs of antipasti, mains, and desserts by Studio Nyx Media, then social media mockups I designed from them, each pairing a single dish with a short message about the restaurant, its desserts, or its events, as inspiration for the team’s own posts.
Social media mockups
Three mockup posts made from the shoot’s photography, each promoting a different side of Tarallucci e Vino: the restaurant, its desserts, and its event catering service.
Restaurant
Concepts, menus, and openings with a personality for customers to remember.
Photos and videos of Lutetia’s team and kitchen, made as the café and bakery reintroduced itself under a new identity.
Lutetia is a café and bakery in Taipei. When we started working together, the owners were in the middle of a rebrand, so I worked with the co-owners on what the new identity needed to show: the café itself, and the people who make it run.
The people and their routines carry the identity: the kitchen behind the scenes, the staff in front of the café’s brick wall and logo, and moments such as lining tart tins and pouring milk for coffee. I staged several shoots around them.
Photos and videos made to work on the café’s website, its social media, and the outside websites that feature it, plus example posts I drafted for new pastries, drinks, a limited offer, and the opening hours, as a starting point for the team.
Social media mockups
Six mockup posts promoting the café, from new menu items and existing specialties to opening hours and a limited-time offer.
A photoshoot of the dishes on Tarallucci e Vino’s events menu, plus social media mockups made from the photos.
Tarallucci e Vino is an Italian restaurant in New York that hosts events, and it needed to promote its events menu. With its events manager, I planned the shoot: which dishes to feature, how each should look on camera and what it had to cover.
Food looks its best for only a few minutes after it leaves the kitchen. Drawing on my own experience as a chef, I worked with the restaurant’s chef on the order and timing of every dish, so each plate reached the table fresh, as the camera was ready.
Photographs of antipasti, mains, and desserts by Studio Nyx Media, then social media mockups I designed from them, each pairing a single dish with a short message about the restaurant, its desserts, or its events, as inspiration for the team’s own posts.
Social media mockups
Three mockup posts made from the shoot’s photography, each promoting a different side of Tarallucci e Vino: the restaurant, its desserts, and its event catering service.