Product
Campaigns, launches, and relaunches that shape how a product is seen and the audience it reaches.
A photoshoot for CuKimber’s new collection of reversible winter scarves, set in the streets and parks of New York.
CuKimber, a New York company, was launching a collection of reversible patterned scarves for winter. My concept was to show them in the city where the company is based, not in a studio, and I gave the team several concepts to choose from.
Once the direction was chosen, the city gave us the settings: the street, the park, the water, and the entrance to a subway station. The scarves were seen out in the real world, where customers would actually wear them, not in a studio.
I hired the models, scouted the locations, and organized the shoot, carried out with Studio Nyx Media. The two models wore the scarves as people do every day: wrapped close against the cold, knotted over the shoulders, or tied as a headscarf.
Promotional photos for Mighty Mama Nails’ limited-edition Halloween collection of nail stickers, shot in four concepts.
Celestial and ethereal
A halo of stars and moons against dark blue smoke, with crossed hands to show the dark and gold nail sets.
Mighty Mama Nails created a limited-edition Halloween collection of nail stickers and needed promotional material to market it. Over several sessions with the brand’s designer, I developed a concept for each set of stickers.
Four concepts came out of those sessions: celestial and ethereal, a bakery with a Kiki’s Delivery Service mood, red velvet with black cats, and a fortune teller’s table with tarot cards, each with its own look, setting, and mood.
I carried out the photoshoots with Studio Nyx Media, standing in as the model myself to keep the project within the client’s budget and timeline. Each concept pairs portraits with close-ups of the hands and nails, so the stickers lead.
The bakery
A warm bakery scene inspired by Studio Ghibli’s Kiki’s Delivery Service, with a red bow, a black cat plush, fresh bread, and muffins.
Red velvet and black cats
Deep reds, black cats, and gold jewelry for the Halloween energy of the collection, shot before a red velvet curtain.
Tarot and the crystal ball
A fortune teller’s table with candles, a crystal ball, and a tarot reading, with the hands and nails at the center.
Product
Campaigns, launches, and relaunches that shape how a product is seen and the audience it reaches.
A photoshoot for CuKimber’s new collection of reversible winter scarves, set in the streets and parks of New York.
CuKimber, a New York company, was launching a collection of reversible patterned scarves for winter. My concept was to show them in the city where the company is based, not in a studio, and I gave the team several concepts to choose from.
Once the direction was chosen, the city gave us the settings: the street, the park, the water, and the entrance to a subway station. The scarves were seen out in the real world, where customers would actually wear them, not in a studio.
I hired the models, scouted the locations, and organized the shoot, carried out with Studio Nyx Media. The two models wore the scarves as people do every day: wrapped close against the cold, knotted over the shoulders, or tied as a headscarf.
Promotional photos for Mighty Mama Nails’ limited-edition Halloween collection of nail stickers, shot in four concepts.
Celestial and ethereal
A halo of stars and moons against dark blue smoke, with crossed hands to show the dark and gold nail sets.
Mighty Mama Nails created a limited-edition Halloween collection of nail stickers and needed promotional material to market it. Over several sessions with the brand’s designer, I developed a concept for each set of stickers.
Four concepts came out of those sessions: celestial and ethereal, a bakery with a Kiki’s Delivery Service mood, red velvet with black cats, and a fortune teller’s table with tarot cards, each with its own look, setting, and mood.
I carried out the photoshoots with Studio Nyx Media, standing in as the model myself to keep the project within the client’s budget and timeline. Each concept pairs portraits with close-ups of the hands and nails, so the stickers lead.
The bakery
A warm bakery scene inspired by Studio Ghibli’s Kiki’s Delivery Service, with a red bow, a black cat plush, fresh bread, and muffins.
Red velvet and black cats
Deep reds, black cats, and gold jewelry for the Halloween energy of the collection, shot before a red velvet curtain.
Tarot and the crystal ball
A fortune teller’s table with candles, a crystal ball, and a tarot reading, with the hands and nails at the center.
Product
Campaigns, launches, and relaunches that shape how a product is seen and the audience it reaches.
A photoshoot for CuKimber’s new collection of reversible winter scarves, set in the streets and parks of New York.
CuKimber, a New York company, was launching a collection of reversible patterned scarves for winter. My concept was to show them in the city where the company is based, not in a studio, and I gave the team several concepts to choose from.
Once the direction was chosen, the city gave us the settings: the street, the park, the water, and the entrance to a subway station. The scarves were seen out in the real world, where customers would actually wear them, not in a studio.
I hired the models, scouted the locations, and organized the shoot, carried out with Studio Nyx Media. The two models wore the scarves as people do every day: wrapped close against the cold, knotted over the shoulders, or tied as a headscarf.
Promotional photos for Mighty Mama Nails’ limited-edition Halloween collection of nail stickers, shot in four concepts.
Celestial and ethereal
A halo of stars and moons against dark blue smoke, with crossed hands to show the dark and gold nail sets.
Mighty Mama Nails created a limited-edition Halloween collection of nail stickers and needed promotional material to market it. Over several sessions with the brand’s designer, I developed a concept for each set of stickers.
Four concepts came out of those sessions: celestial and ethereal, a bakery with a Kiki’s Delivery Service mood, red velvet with black cats, and a fortune teller’s table with tarot cards, each with its own look, setting, and mood.
I carried out the photoshoots with Studio Nyx Media, standing in as the model myself to keep the project within the client’s budget and timeline. Each concept pairs portraits with close-ups of the hands and nails, so the stickers lead.
The bakery
A warm bakery scene inspired by Studio Ghibli’s Kiki’s Delivery Service, with a red bow, a black cat plush, fresh bread, and muffins.
Red velvet and black cats
Deep reds, black cats, and gold jewelry for the Halloween energy of the collection, shot before a red velvet curtain.
Tarot and the crystal ball
A fortune teller’s table with candles, a crystal ball, and a tarot reading, with the hands and nails at the center.