AURA CHU

Fashion

Collections, campaigns, and runways, each shaped around how a brand wants to be seen and who it wants to reach.

IVintage Chanel collections
fashion / Editorial campaign

Editorial campaigns that present a vintage Chanel reseller as a curator of fashion history.

Role
Creative direction, casting, production, photography, styling
Type
Editorial campaign
Client
Anthology of Style
Location
New York City, US

Lagerfeld bags

A curation of bags designed by Karl Lagerfeld, chosen for being exceptional and, in some cases, legendary. Each bag was cast, styled, and photographed as an editorial, in locations around New York, so the piece reads as part of a story and not as a catalog item.

Context

Anthology of Style resells vintage luxury pieces, mostly Chanel, and wanted to be seen as a curator with real knowledge of fashion history. With the owner, I started from how to build an identity for pieces that already have their own.

Approach

In vintage reselling, no one can simply appropriate a product and make it their own. The campaigns had to honor the craftsmanship and condition of each piece and respect its history, while each collection kept its own theme and story.

Outcome

I developed the concept for each shoot, cast the models, and organized every shoot day, then photographed the campaigns with Studio Nyx Media, the media company I co-own. Two are shown below; others include the 1995 Barbie collection.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

1991 hip-hop collection

Chanel’s 1991 hip-hop collection, styled from the actual runway outfits with a few tweaks of our own, so the looks read as they did in 1991 and still feel worn today. Each one was photographed as an editorial.

IIDesigner NYFW debut
fashion / Runway

Show production and photoshoots for La Maison Opale’s first New York Fashion Week, presented with Flying Solo.

Role
Creative direction, show production, communications
Type
Runway
Client
La Maison Opale
Location
New York City, US

The runway

Eight pieces, made by Aurélie specifically for the show, walked in the New York Fashion Week 2026 presentation with Flying Solo. The sequence follows the runway walks, with backstage and group photographs alongside.

Context

La Maison Opale is a Réunion Island fashion house led by Aurélie de Boisvilliers, known for handmade macramé couture and wearable art. For its 2026 New York debut, I started by understanding how the city’s fashion scene fits together.

Approach

What I know of how the New York scene works shaped the plan: the photoshoots and promotional messaging, the runway logistics and the run of show, and how the models were guided through the show with Flying Solo, which was a success.

Outcome

Eight pieces Aurélie made specifically for the runway, then Lady Diamond, a shoot presenting Swarovski crystal-encrusted macramé pieces as part of New York nightlife, and introducing a selection of the collection to New York clients.

Lady Diamond

A photoshoot to promote a series of macramé pieces encrusted with Swarovski crystals, shown as part of a New York nightlife lifestyle. The concept, named Lady Diamond, focuses on glamor, light, and movement.

Fashion

Collections, campaigns, and runways, each shaped around how a brand wants to be seen and who it wants to reach.

IVintage Chanel collections
fashion / Editorial campaign

Editorial campaigns that present a vintage Chanel reseller as a curator of fashion history.

Role
Creative direction, casting, production, photography, styling
Type
Editorial campaign
Client
Anthology of Style
Location
New York City, US

Lagerfeld bags

A curation of bags designed by Karl Lagerfeld, chosen for being exceptional and, in some cases, legendary. Each bag was cast, styled, and photographed as an editorial, in locations around New York, so the piece reads as part of a story and not as a catalog item.

Context

Anthology of Style resells vintage luxury pieces, mostly Chanel, and wanted to be seen as a curator with real knowledge of fashion history. With the owner, I started from how to build an identity for pieces that already have their own.

Approach

In vintage reselling, no one can simply appropriate a product and make it their own. The campaigns had to honor the craftsmanship and condition of each piece and respect its history, while each collection kept its own theme and story.

Outcome

I developed the concept for each shoot, cast the models, and organized every shoot day, then photographed the campaigns with Studio Nyx Media, the media company I co-own. Two are shown below; others include the 1995 Barbie collection.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

1991 hip-hop collection

Chanel’s 1991 hip-hop collection, styled from the actual runway outfits with a few tweaks of our own, so the looks read as they did in 1991 and still feel worn today. Each one was photographed as an editorial.

IIDesigner NYFW debut
fashion / Runway

Show production and photoshoots for La Maison Opale’s first New York Fashion Week, presented with Flying Solo.

Role
Creative direction, show production, communications
Type
Runway
Client
La Maison Opale
Location
New York City, US

The runway

Eight pieces, made by Aurélie specifically for the show, walked in the New York Fashion Week 2026 presentation with Flying Solo. The sequence follows the runway walks, with backstage and group photographs alongside.

Context

La Maison Opale is a Réunion Island fashion house led by Aurélie de Boisvilliers, known for handmade macramé couture and wearable art. For its 2026 New York debut, I started by understanding how the city’s fashion scene fits together.

Approach

What I know of how the New York scene works shaped the plan: the photoshoots and promotional messaging, the runway logistics and the run of show, and how the models were guided through the show with Flying Solo, which was a success.

Outcome

Eight pieces Aurélie made specifically for the runway, then Lady Diamond, a shoot presenting Swarovski crystal-encrusted macramé pieces as part of New York nightlife, and introducing a selection of the collection to New York clients.

Lady Diamond

A photoshoot to promote a series of macramé pieces encrusted with Swarovski crystals, shown as part of a New York nightlife lifestyle. The concept, named Lady Diamond, focuses on glamor, light, and movement.

Fashion

Collections, campaigns, and runways, each shaped around how a brand wants to be seen and who it wants to reach.

IVintage Chanel collections
fashion / Editorial campaign

Editorial campaigns that present a vintage Chanel reseller as a curator of fashion history.

Role
Creative direction, casting, production, photography, styling
Type
Editorial campaign
Client
Anthology of Style
Location
New York City, US

Lagerfeld bags

A curation of bags designed by Karl Lagerfeld, chosen for being exceptional and, in some cases, legendary. Each bag was cast, styled, and photographed as an editorial, in locations around New York, so the piece reads as part of a story and not as a catalog item.

Context

Anthology of Style resells vintage luxury pieces, mostly Chanel, and wanted to be seen as a curator with real knowledge of fashion history. With the owner, I started from how to build an identity for pieces that already have their own.

Approach

In vintage reselling, no one can simply appropriate a product and make it their own. The campaigns had to honor the craftsmanship and condition of each piece and respect its history, while each collection kept its own theme and story.

Outcome

I developed the concept for each shoot, cast the models, and organized every shoot day, then photographed the campaigns with Studio Nyx Media, the media company I co-own. Two are shown below; others include the 1995 Barbie collection.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

1991 hip-hop collection

Chanel’s 1991 hip-hop collection, styled from the actual runway outfits with a few tweaks of our own, so the looks read as they did in 1991 and still feel worn today. Each one was photographed as an editorial.

IIDesigner NYFW debut
fashion / Runway

Show production and photoshoots for La Maison Opale’s first New York Fashion Week, presented with Flying Solo.

Role
Creative direction, show production, communications
Type
Runway
Client
La Maison Opale
Location
New York City, US

The runway

Eight pieces, made by Aurélie specifically for the show, walked in the New York Fashion Week 2026 presentation with Flying Solo. The sequence follows the runway walks, with backstage and group photographs alongside.

Context

La Maison Opale is a Réunion Island fashion house led by Aurélie de Boisvilliers, known for handmade macramé couture and wearable art. For its 2026 New York debut, I started by understanding how the city’s fashion scene fits together.

Approach

What I know of how the New York scene works shaped the plan: the photoshoots and promotional messaging, the runway logistics and the run of show, and how the models were guided through the show with Flying Solo, which was a success.

Outcome

Eight pieces Aurélie made specifically for the runway, then Lady Diamond, a shoot presenting Swarovski crystal-encrusted macramé pieces as part of New York nightlife, and introducing a selection of the collection to New York clients.

Lady Diamond

A photoshoot to promote a series of macramé pieces encrusted with Swarovski crystals, shown as part of a New York nightlife lifestyle. The concept, named Lady Diamond, focuses on glamor, light, and movement.