AURA CHU

Print

Catalogs, lookbooks, packaging, posters, and invitations with clear messaging and a place in the wider brand.

IVintage luxury curations
print / Catalog

A series of catalogs, one for each of Anthology of Style’s Chanel curations, from editorial photoshoots to archival photos of every piece.

Role
Concept, creative direction
Type
Catalog
Client
Anthology of Style
Location
New York City, US
Context

As a vintage curator, Anthology of Style curates historical Chanel collections piece by piece, and I staged the photoshoots for each. Rather than leaving them as posts online, I asked what it would take to document each in one place.

Approach

A catalog could hold two kinds of photography side by side: editorial spreads of the pieces worn around New York, from an elevator to a snowy rooftop, and archival pages showing each piece on its own, with its name and season.

Outcome

The catalog shown covers the 1992 Spring-Summer and Fall-Winter curation, designed by Karl Lagerfeld. It runs to more than 260 pages, with page references on each editorial photo so a reader can move between a look and its pieces.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

IIRunway event
print / Print marketing

A poster, an invitation, a newspaper, and a booklet for Anthology of Style’s runway show on Jane’s Carousel.

Role
Event direction, creative direction
Type
Print marketing
Client
Anthology of Style
Location
New York City, US

The runway show

Print materials for a runway show on Jane’s Carousel, presenting Chanel’s 1991 Hip-Hop collection as curated by Anthology of Style. Not all of them are pictured. They included a guest booklet with photoshoots and information about the company, the collection, the models, and the venue, large posters promoting the event, invitation cards, and entrance badges.

Context

In June 2025, Anthology of Style presented its 1991 Hip-Hop Chanel collection in a runway show on Jane’s Carousel, Dumbo. I directed the event and worked with Studio Nyx Media on the printed pieces, starting from who each was for.

Approach

Passersby needed the date and the place. Invited guests needed the details by mail, then a guide to the evening on arrival, with a map of the venue showing check-in, seating and restrooms, and credits for the team on the back cover.

Outcome

An 18 × 24 inch poster, a square invitation card, the Daily Anthology, a four-page faux newspaper that also served as a prop in the promotional photoshoots, and a 40-page booklet that was the lookbook and guide to the evening.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

The trunk show

Print materials for a trunk show and sale at the London Jewelers store in the Hamptons: a welcome information poster, a client guide to the company, and shopping bags for clients.

Print

Catalogs, lookbooks, packaging, posters, and invitations with clear messaging and a place in the wider brand.

IVintage luxury curations
print / Catalog

A series of catalogs, one for each of Anthology of Style’s Chanel curations, from editorial photoshoots to archival photos of every piece.

Role
Concept, creative direction
Type
Catalog
Client
Anthology of Style
Location
New York City, US
Context

As a vintage curator, Anthology of Style curates historical Chanel collections piece by piece, and I staged the photoshoots for each. Rather than leaving them as posts online, I asked what it would take to document each in one place.

Approach

A catalog could hold two kinds of photography side by side: editorial spreads of the pieces worn around New York, from an elevator to a snowy rooftop, and archival pages showing each piece on its own, with its name and season.

Outcome

The catalog shown covers the 1992 Spring-Summer and Fall-Winter curation, designed by Karl Lagerfeld. It runs to more than 260 pages, with page references on each editorial photo so a reader can move between a look and its pieces.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

IIRunway event
print / Print marketing

A poster, an invitation, a newspaper, and a booklet for Anthology of Style’s runway show on Jane’s Carousel.

Role
Event direction, creative direction
Type
Print marketing
Client
Anthology of Style
Location
New York City, US

The runway show

Print materials for a runway show on Jane’s Carousel, presenting Chanel’s 1991 Hip-Hop collection as curated by Anthology of Style. Not all of them are pictured. They included a guest booklet with photoshoots and information about the company, the collection, the models, and the venue, large posters promoting the event, invitation cards, and entrance badges.

Context

In June 2025, Anthology of Style presented its 1991 Hip-Hop Chanel collection in a runway show on Jane’s Carousel, Dumbo. I directed the event and worked with Studio Nyx Media on the printed pieces, starting from who each was for.

Approach

Passersby needed the date and the place. Invited guests needed the details by mail, then a guide to the evening on arrival, with a map of the venue showing check-in, seating and restrooms, and credits for the team on the back cover.

Outcome

An 18 × 24 inch poster, a square invitation card, the Daily Anthology, a four-page faux newspaper that also served as a prop in the promotional photoshoots, and a 40-page booklet that was the lookbook and guide to the evening.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

The trunk show

Print materials for a trunk show and sale at the London Jewelers store in the Hamptons: a welcome information poster, a client guide to the company, and shopping bags for clients.

Print

Catalogs, lookbooks, packaging, posters, and invitations with clear messaging and a place in the wider brand.

IVintage luxury curations
print / Catalog

A series of catalogs, one for each of Anthology of Style’s Chanel curations, from editorial photoshoots to archival photos of every piece.

Role
Concept, creative direction
Type
Catalog
Client
Anthology of Style
Location
New York City, US
Context

As a vintage curator, Anthology of Style curates historical Chanel collections piece by piece, and I staged the photoshoots for each. Rather than leaving them as posts online, I asked what it would take to document each in one place.

Approach

A catalog could hold two kinds of photography side by side: editorial spreads of the pieces worn around New York, from an elevator to a snowy rooftop, and archival pages showing each piece on its own, with its name and season.

Outcome

The catalog shown covers the 1992 Spring-Summer and Fall-Winter curation, designed by Karl Lagerfeld. It runs to more than 260 pages, with page references on each editorial photo so a reader can move between a look and its pieces.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

IIRunway event
print / Print marketing

A poster, an invitation, a newspaper, and a booklet for Anthology of Style’s runway show on Jane’s Carousel.

Role
Event direction, creative direction
Type
Print marketing
Client
Anthology of Style
Location
New York City, US

The runway show

Print materials for a runway show on Jane’s Carousel, presenting Chanel’s 1991 Hip-Hop collection as curated by Anthology of Style. Not all of them are pictured. They included a guest booklet with photoshoots and information about the company, the collection, the models, and the venue, large posters promoting the event, invitation cards, and entrance badges.

Context

In June 2025, Anthology of Style presented its 1991 Hip-Hop Chanel collection in a runway show on Jane’s Carousel, Dumbo. I directed the event and worked with Studio Nyx Media on the printed pieces, starting from who each was for.

Approach

Passersby needed the date and the place. Invited guests needed the details by mail, then a guide to the evening on arrival, with a map of the venue showing check-in, seating and restrooms, and credits for the team on the back cover.

Outcome

An 18 × 24 inch poster, a square invitation card, the Daily Anthology, a four-page faux newspaper that also served as a prop in the promotional photoshoots, and a 40-page booklet that was the lookbook and guide to the evening.

Chanel is a registered trademark of Chanel. Anthology of Style is an independent reseller; this project is not affiliated with, sponsored, or endorsed by Chanel.

The trunk show

Print materials for a trunk show and sale at the London Jewelers store in the Hamptons: a welcome information poster, a client guide to the company, and shopping bags for clients.